Y la segunda parte del mismo reto para promocionar la bebida de avena de Oatly en Barcelona consistió en ubicar una food truck en el festival Palo Alto Market. El objetivo era el mismo; entregar producto de la marca Oatly a las familias que visitaban el mercado para que pudieran probarlo y descubrir su auténtico sabor.
Palo Alto es un market muy reconocido en la ciudad en el que, tanto barceloneses como turistas, llenan sus callejuelas de buen ambiente y alegría. Fue un fin de semana ideal en el que Oatly entregó todo el producto que tenía previsto y los baristas no pararon de repartir cafés con bebida de avena a miles de familias que llenaron Palo Alto durante estos días.
Ambas actividades de sampling contaron con el refuerzo de un grupo de azafatas que informaban a todo el mundo sobre la marca Oatly, entregando folletos, merchandising y ofreciendo, tanto en castellano, como en inglés, la bebida de avena.
Fueron unos días de trabajo intenso, pero muy positivos, porque nuestro cliente cumplió su objetivo: darse a conocer en la ciudad de Barcelona mediante acciones creativas y, que, tuvieran como público objetivo familias con niños. Desde el primer momento nos sentimos muy involucrados en este proyecto que disfrutamos mucho, codo a codo, con nuestro cliente.
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