¿Qué es el below the line?
El gaming: un volcán a punto de estallar
30 noviembre, 2016
Pepe Jeans Experience 2017
17 mayo, 2017
Seguro que más de una vez te habrás cruzado con las iniciales BTL, y habrás pensado ¿qué es exactamente el BTL y qué engloba? Si lo que buscamos es la definición literal sería: “Técnica publicitaria que significa bajo la línea y consiste en el empleo de formas no masivas de comunicación para mercadeo dirigidas a segmentos de mercado específicos” (Fuente: Wikipedia).
Dentro de la publicidad se distingue entre Above the line y Below the line, el Below engloba todas aquellas acciones que no usan técnicas masivas o medios tradicionales (TV, radio, prensa…) sino que piensa en el consumidor como individuos. Es decir, acciones de publicidad no convencionales, dirigidas directamente al consumidor y que se piensan y se preparan en función de las características específicas de ese target.
Estas acciones buscan sorprender al usuario y hacer que sienta la marca como algo cercano. Para ello, contamos con múltiples opciones y cada vez encontramos formas más novedosas de difundir los mensajes.
La ventaja que presenta el Below the line es que el contacto con el cliente es directo, es decir, la marca mantiene una conversación y puede adaptarse a sus necesidades. Eso en publicidad proporciona un valor añadido muy importante, porque cuando una marca conoce la opinión y las necesidades de su cliente de primera mano, cuenta con información privilegiada.
Dentro del Below the line encontramos muchos tipos de acciones:
• Street Marketing
• On-trade, acciones en el punto de venta
• Sampling
• Eventos
• Gamificación
• Road-show
• Y un largo etc
Se debe pensar en el Below the line como en un mercado lleno de posibilidades y en constante evolución, cada día surgen más herramientas para hacer llegar los mensajes de una manera atractiva y única para el consumidor.
En La Línea Publicidad somos una agencia de comunicación alternativa y experta en desarrollar e implementar acciones de publicidad no convencionales. Si buscas sorprender y despertar el interés de tu público objetivo, provocar sentimientos, sensaciones, experiencias… Contacta con nosotros, estamos especializados en acciones altamente creativas, dirigidas a personas de tú a tú, en entornos y soportes no tradicionales en los que el factor sorpresa juega un factor clave. ¿Te atreves?
3 Comments
Muchas gracias. ?Como puedo iniciar sesion?
Do you mind if I quote a couple of your posts as long
as I provide credit and sources back to your
webpage? My blog site is in the exact same niche as yours and my users
would really benefit from some of the information you present here.
Please let me know if this okay with you. Regards!
Here is my web blog – nordvpn coupons inspiresensation
Nonetheless, AIs can worsen blood pressure ranges, so our patients only take them
if the nipples start to turn into swollen. Thus, testosterone could be considered
a complementary stacking partner, as it is an androgenic
steroid, so DHT ranges will remain high throughout a cycle.
Water retention is nearly sure with testosterone and Dianabol, inflicting
bloating and a clean appearance to the muscles. Due To This Fact, we see this cycle generally
taken through the off-season when an individual is optimizing for mass instead
of aesthetics.
It is derived from dihydrotestosterone (DHT), a naturally occurring hormone within the
body. Primobolan is well-regarded for its ability to promote lean muscle mass, enhance
energy, and improve athletic performance. Unlike some other steroids, it reveals a relatively gentle nature with lower risk of estrogenic side effects and lowered androgenic activity.
Determining the suitable dosage is a critical factor in maximizing benefits while minimizing the risk
of antagonistic results.
With enhanced oxygenation, athletes can carry out at larger intensities for longer durations, delay the onset of fatigue,
and experience faster restoration instances. These performance-enhancing results can be particularly useful for athletes collaborating in endurance-based sports activities, such as running,
cycling, or swimming. By incorporating Primobolan into their coaching
routine, athletes can optimize their performance
and achieve their objectives with larger effectivity and efficacy.
Take this short quiz — we’ll advocate fundamental cycle tailored to
your gender, age, and health goals (muscle achieve, fat loss, endurance, and so forth.).
When it comes to the world of bodybuilding, it is fairly inconceivable to get by way of a day with out hearing
the word «steroids». There are plenty of bodybuilders worldwide who
are attempting to get the best muscle build with these substances.
As A End Result Of Dianabol is stronger than the opposite two steroids on this record, the above cycle could be performed as a warm-up cycle before hitting larger doses.
Beginners will achieve round 15 pounds with this cycle, which is
plenty of muscle for the way modest the doses are.
In follow-up cycles, users might begin on week
1 utilizing 20 mg per day, with cycles lasting as much as 8 weeks.
Zits and oily skin are other adverse effects we see due to
testosterone’s androgenic nature. We find users who’ve suffered from acne in the past
are more susceptible to this as a result of
a genetic predisposition to elevated sebum
manufacturing (the oily substance) on the skin. Blood strain is
unlikely to raise to high ranges, as testosterone only
has a mild effect on cholesterol values. However,
novices may want to get a checkup with their physician before beginning their first Female
Cutting Cycle Steroids (Git.Rikkei.Edu.Vn) to ensure
their blood strain just isn’t initially high.
The liver is a extremely resilient organ that’s able to withstanding
years of maltreatment before succumbing to
its situation. Subsequently, through the intervals between cycles, the liver sometimes recovers,
and the elevated enzymes return to their normal ranges. Dianabol additionally increases estrogen ranges
by the use of aromatase, whereas Anadrol does not aromatize but instantly stimulates estrogen at a receptor level.
The most effective stack for achieving most mass and weight achieve is
to mix Dianabol and Anadrol. The excessive toxicity of this stack dictates that it’s employed completely by
superior steroid customers. Consequently, these dosages are considered reasonable to high and
are designed for a seasoned user.
Testosterone could cause androgenic-related side effects, as the Soviet
Olympic group discovered, with them having to make use of a catheter
to urinate. Testosterone was the earliest form of steroid doping,
which gave the Soviets a novel benefit at the expense of
an enlarged prostate. This means users solely must inject as soon as every 4–5 days,
yet they will experience the same results at the end of a cycle
in comparison with faster esters. Enanthate and cypionate are the 2 most typical forms
of testosterone, made up of longer esters
which might be slower to take impact. No ester is essentially
better than one other, as they’re all successfully testosterone.
These steroids work by binding to androgen receptors in muscle cells, which then stimulate muscle protein synthesis and promote the expansion of lean muscle mass.
Moreover, they might help in fats loss by rising the body’s metabolic
rate. As a end result, athletes and bodybuilders use them to gain power, measurement,
and endurance shortly. Superdrol is among
the most hepatotoxic anabolic steroids available,
together with methyltrienolone. Components to contemplate include your particular person targets (muscle acquire, fat loss,
power increase), your experience level with steroids, your tolerance
for unwanted effects, and your overall well
being status. Some steroids are known for their
strong anabolic effects but additionally carry the next threat of unwanted effects, whereas others are milder however might not produce the desired results
as shortly. Thorough analysis and a realistic
understanding of the potential dangers and
advantages are essential earlier than making any decision.
Nonetheless, we find it might possibly take several months for a user’s testosterone ranges to return to
normal. Research shows natural endogenous take a look at production is restored
after 4–12 months upon discontinuation (19). Some folks have reported a notable discount in liver enzymes after 8
weeks when taking 2 x a thousand mg per day.
Thus, by containing different esters, it’s each fast-acting
and slow-acting. In real-life phrases, this implies it’ll kick in quick,
require frequent injections (every 2 days),
and stay in your system for a prolonged time
due to the presence of decanoate. Users might need to
wait slightly longer for them to kick in; nevertheless, this type
of testosterone is usually comfy and enjoyable
for novices to take.