Estos días de tanto calor, no hay nada más apetecible que un buen polo natural refrescante mientras vas de compras a tu tienda Pepe Jeans, ¿verdad? Y eso es lo que hicimos en La Línea Publicidad para el establecimiento de Pepe Jeans en el centro comercial Xanadú de Madrid hace unos días.
Con el objetivo de atraer público al punto de venta y, a su vez, promocionar y aumentar las ventas, montamos un carrito con helados de frutas elaborados artesanalmente y personalizados para Pepe Jeans, con envoltorio a medida y premios en su interior. Una vez dentro de la tienda, además de degustar un delicioso helado gratis, los posibles clientes obtenían un descuento a canjear al momento y, los más afortunados, podían ganar una divertida colchoneta hinchable.
Esta acción tuvo lugar el primer fin de semana de junio y fue un éxito rotundo. No sólo se aumentó el tráfico en tienda, sino que además las ventas aumentaron considerablemente. Además, también dispusimos un photocall en el aparador para que los participantes pudieran realizarse selfies y difundir este acontecimiento también en sus redes sociales. De esto modo, la marca ganó también presencia en Facebook e Instagram.
Porque cualquier excusa es buena para atraer más clientes a tu punto de venta. Con una buena dosis de creatividad y una correcta implantación, puedes conseguir resultados inmediatos. En La Línea Publicidad somos especialistas en acciones on-trade encaminadas a aumentar y potenciar ventas en los propios canales de distribución y generar experiencias positivas en torno a la marca. ¿Te atreves?
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